The three East African countries recently entered an arrangement to market the three countries as a single tourist destination. With the introduction of a single tourist visa, the region is getting closer to attain the dream of attaining collective efforts in marketing itself as a single tourism destination.
Today, travelers can easily travel through Uganda, Rwanda and Kenya! his will also help in increasing the market share of Uganda, Rwanda, and Kenya.
Several tourism organizations have embraced the idea of a unified marketing strategy for East Africa. Serena Hotels, a leading regional investor in the hospitality has partnered with the Rwanda’s national carrier (Rwanda Air). This international group of hotels has also met with the local tour and travel operators in several workshops to enhance their knowledge about the region‘s tourist attractions.
Tour Operators have also welcomed the idea of marketing East Africa! Marketing East Africa as a single destination offers a great opportunity to tour operators to grow their business regionally. It will also improving the operation of safaris which are carried out in all the three East African countries. This is to avail relevant information about what Kenya, Uganda and Rwanda offer in terms of tourism. Many tour operators and travel agents believe that collective marketing will increase the number of tourists who come to these three countries.
The tourist visa is to help the three countries since a visitor or tourist pays $100 at the country of entry or the respective foreign missions abroad. This initiative also calls for private sector participation, but stake holders need to know how to go about the business of marketing the region as a single product. This will help in the easy movement of the safari tourists from place to another.
The tourist attractions in the three countries offer tour operators to effectively market the region. The single tourist visa also provides a chance to understand how to sell better the safari attractions to the visitors, which later help in improving the tourism sector within the country. East Africa has a variety of tourist attractions which include; rare mountain gorillas, cultural and historical sites as well as a beautiful coast line, however not every tour operator knows about the rich potential found within the region.
Some of the attractions also include; Masai Mara National park and the Mombasa beaches on the Indian Ocean in Kenya and the mountain gorillas which are also found in Uganda and Rwanda and not found in Kenya. Once all these are packaged together, they become more appealing compared to when they are marketed individually hence giving the visitors a more interesting experience.